Beyond spring cleaning: more on sales sites
August 15, 2009 by Cyndi Lavin
Filed under Jewelry Business Tips
Now that we’ve made it through the spring and summer, getting our websites up to date, working on our techniques and design skills, looking through our options for what, where, and how to sell, I want to revisit the topic of sales sites. Ultimately, I think it’s most people’s dream still to have their own website, but that isn’t always the best answer for everyone. Sometimes it’s better to keep your website as a “gallery” or “portfolio” and conduct your sales elsewhere. And if you’re just getting started in sales, it makes a lot of sense to test the waters and learn through an established sales site before going to the expense, time, and trouble of setting up your own website.
If you do decide that using a pre-made sales site is best for you, how do you pick the winner? We discussed it back in the spring, in Sites for Selling, but I’d like to give you some additional data to think about. Almost everyone that I hear from who uses a sales site says that it is best to pick one and do it well rather than to spread out to several. You’ll have to decide for yourself if you can handle more than one shop, but here are some comparisons to help you:
Traffic rankings for art sales sites
Fine Art America: new enough not to be on the list above
Seven ways to get your shop noticed by Etsy Admin: an article by Shannon Riffe, appearing on Modish Biz Tips
Your webstore experience: a poll and discussion on About.com about selling jewelry through these sites
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