Technology and jewelry
November 29, 2009 by Cyndi Lavin
Filed under Designing, Jewelry Business Tips
The National Jeweler Network poses an interesting question:
Technology bypasses jewelry, but what if it didn’t? written by Jan Brassem. Brassem notes that the gorgeous designs he sees designers coming up with are not making it into mainstream department and retail chain stores. Unimaginative buyers? Too hooked on using previous sales figures so that all their stock begins to look bland and unimaginative? Too afraid (for their jobs) to take a chance?
Understandable, but sad. “The computer always trumps beauty and appeal, “ Brassem writes. But what if it could be different? What if technology could be harnessed in the service of the jewelry industry to come up with new new applications for sales (like 3D web technology) and even brand new innovative categories of jewelry?
For the techno-saavy among us, I recommend reading Brassem’s article. I’ve given you the direct link above, but I have had some difficulty in getting it to work each time. If you have trouble with it, simply go to the home page and search on the article or author. It’s worth reading!
Brassem has become a leader in thinking outside the box in the industry.
More of us need to be inspired by that type of thinking
Jan’s article is thought provoking and the greatest innovation can come in unlocking the creativity of the buying public. That’s why we at http://www.PopJewels.com have created a place where people can create affordable jewelry instantly by dragging and dropping elements on to bases.
Sites like Cafe Press and Zazzle have enabled DIY tshirt and cap making. And indeed the ability to design engagement rings is popular. Holograms and iPhone apps are sexy technology, however, simpler solutions that utilize technology that help consumers create design their own jewelry that’s affordable, can impact the industry far more deeply.