When you’re not selling enough
September 10, 2008 by Cyndi Lavin
Filed under Designing, Jewelry Business Tips, Jewelry Design Careers
Gloria Jean-Browne, of Beading Design Jewelry, has some excellent advice posted on the Creativity Portal. If you have seen your sales go into a slump, don’t automatically blame the economy…sometimes we have to take a good hard look at what choices we’ve made!
Read her excellent article here: What to do when your handmade jewelry isn’t selling
That is definitely good advice. Most of my current designs are on consignment in one place and the elegant are not selling as well as the funky. The store caters to funky stuff. Right now I’m looking for other consignment opportunities and when I have created more stock to advertise direct sales and go to fairs and shows.
Smart choice! As much as we might wish to make what we feel like making – and there’s nothing wrong with that – if we want to sell stuff, we’ve got to aim at the right venues and niches