Starbucks Goes Au Naturale for Summer

Starbucks has just released a news thingie (yes I know, very professionally put: thingie) that they are removing the artificial ingredients from their baked goods and replacing them with all natural ingredients.

Just remember folks, all natural is NOT the same as organic. However they are promising the following:

• No artificial flavors
• No artificial trans fats (LOL! ALL transfats are artificial)
  
• No artificial dyes
• No high-fructose corn syrup

I think that is a great step for them. They are even giving recipes for a couple of their items. You know what I would like to see them do? Seriously? I would like to see Starbucks and other large coffee shops that carry pastries and such begin to source locally. I realize that they would lose the continuity flow but the items would be so much fresher, so much tastier, and it would be good for local economies.

I don’t know how difficult that would be, how many government and corporate hoops they would have to jump through or anything..but to me it makes much more sense.  Let’s face it. Baked goods are their best within the first 12 hours or so of being baked. The longer they hang around the more stale they get. Having pastries delivered from a local bakery every morning at 5 am would solve the freshness issue for sure.

What do you think? Is it feasible? Should be hit them with a barrage of emails?

image: MaryeAudet