Starbucks Goes Retro for the Future

Apparently Starbucks is meeting McDonald’s sandbox challenge with a not-so-unique idea.  Obviously the management has been reading Kettle and Cup because they  are going retro, appealing to the baby boomers among us and going for the throat. IHOP’s throat that is. Starbucks is test marketing the $1 bottomless cup, calling it back from the past where it  nestled with AMC Gremlins, and A & W Drive Ins.  Yeah.

So, this amazing ad campaign is going to just simply be a return to the good old days.  I wonder if they will start selling pie rather than the stale cake-like substances that grace the display cases?  And, here’s a thought: roller-skates.

Well, if you live in the Seattle area, I think that is where they are test marketing, let me know how it works.  But if the barista is a tattooed guy named Mel, go for the green tea instead.