Did you have to look twice at that title?
Starbucks has announced that it will raise the prices on some popular drinks like Macchiatos and Fraps and lower the prices on coffee and some latte to continue to try to compete in the new economy driven coffee wars with the likes of McDonalds, Sonic, Panera, and others. You can read the whole article at the NY Times.
For a lot of people this is where the rubber will meet the road. I figure three things will happen:

My family and I watched Bride Wars last friday night. We thoroughly enjoyed the movie.  I was reminded how people can get really bent out of shape from silly things that seem important at the time.

Well, move on from Bride Wars to Coffee Wars.  Starbucks, Panera, McDonalds, and Dunkin Donuts seem to be in a hand to throat battle over your coffee dollar.  Don’t you feel important?