Starbucks to Raise (and Lower) Prices
August 27, 2009 by Marye Audet
Filed under Coffee News
Did you have to look twice at that title?
Starbucks has announced that it will raise the prices on some popular drinks like Macchiatos and Fraps and lower the prices on coffee and some latte to continue to try to compete in the new economy driven coffee wars with the likes of McDonalds, Sonic, Panera, and others. You can read the whole article at the NY Times.
For a lot of people this is where the rubber will meet the road. I figure three things will happen:
