Anger Over Transformer Toys
June 30, 2007 by Kerri Aldrich
Filed under Children's Movies / DVDs, General Play Library Goodies
The release of the Transformers movie is just around the corner, and now there’s an
article sharing the anger of many parents over the fact that the movie is being marketed, through toys, to children who are far too young to see the film.
From cbs2.com:
A child advocacy group complained Thursday to the Federal Trade Commission that ads and toys tied to the upcoming “Transformers” movie are aimed at children as young as 2 years old even though the film is rated PG-13.
…and…
The Campaign for a Commercial-Free Childhood told the FTC it monitored the Nickelodeon cable channel Monday and recorded “Transformers” movie ads during the shows “Fairly Odd Parents” and “Jimmy Neutron,” both rated TV-Y for all children, including those ages 2 to 6. It also recorded ads during “Ned’s Declassified,” which is rated for children 7 and older.
I remember having a similar frustration last year when the Pirates of the Caribbean movie was the theme of the toys featured in the Happy Meals. Regardless of the fact that the Transformer toys have been around longer than the movie, it seems clear that the movie is still being marketed to children too young for it.
What do you think? Are the marketers pushing the limits of the patience of parents?
ht: Hsien
I think you should watch its movie. The whole Transformer movie is light hearted flavor, but when it is a fight scene, they really give a nice blow-by-blow Transformer fights. Though, there are some funny moments with Shia in the movie and I love it like that.
That’s it! I want to watch it over and over again.
i am angry simply because these toys are hard to “transform.” they are not easy toys for an adult to figure out, nevermind a child. the instuctions are so vague that you are basically on your own. i even had some engineer friends try to figure it out, and they compared it to a rubics cube…but harder.