Harry Potter – The Story of a Global Business Phenomenon Released
August 19, 2008 by Susan Gunelius
Filed under Book Review, b5media
After what feels like forever, my new book, Harry Potter: The Story of a Global Business Phenomenon, was released in the U.S. today following a successful release in June in the U.K.
If you’re a Harry Potter fan or business person, you might enjoy giving this book a read. It focuses on the marketing and branding of Harry Potter and how a children’s fantasy book took the world by storm. It also discusses the possibility of another book or brand following in the Harry Potter footsteps.
You can read an interview that Mary Emma Allen from b5media’s HomeBizNotes blog conducted with me to learn more about my book and enter to win a copy of Harry Potter: The Story of a Global Business Phenomenon.
The book is available in bookstores and online through sites such as Amazon, Barnes & Noble, Borders and more.
Image: Susan Gunelius/Palgrave Macmillan
Technorati Tags: susan gunelius,harry potter,harry potter brand,harry potter marketing,harry potter business,harry potter book,harry potter the story of a global business phenomenon,palgrave macmillan
