SuperMom is Dead, Adage Reports
October 30, 2007 by Tracee Sioux
Filed under Parenting
Adage says Supermom is dead. They are advising advertisers to stop putting Supermom in ads because the rest of us - so so parents keeping slightly cluttered house – hate her.
Former Letterman writer Jill Besnoy is at the front of the anti-perfection brigade. She created the website Honest Baby, where she sells baby products designed to put perfection in its place.
“Not sleeping through the night,” reads one of the tiny T-shirts she created. “10th percentile,” announces yet another tee, as radical as the old “Black is Beautiful.” By proudly embracing the wee one’s smallness compared with 90% of other babies, it crushes any …read more




