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Blisstree Fitness Models: Round 2 Of Our Writers, Readers & Friends In Their Real Workout Clothes
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Red Lipstick Doesn’t Make Me Loose! Ladies Mouth Off On Lip Color
Photo Essays Explore The Way We See Overweight Women (And They See Themselves)
IN her first photos as the face of Miss Dior, Jennifer Lawrence conjures classic 1940s/1950s glam — and a sophisticated (powerful?) look that’s at odds with recent past Miss Dior campaigns. More
After a two-year legal battle, POM Wonderful will finally have to stop exaggerating health claims on advertisements for pomegranate juice. The Federal Trade Commission upheld a judge’s ruling that the company made false claims about the their products’ health benefits. More
Ice cream is good, right? It’s sweet, creamy and simple, a perfect treat for hot summer days. There’s nothing menacing about ice cream. Or at least that’s what I thought until I watched these new ads from Philly-based ice cream company Little Baby’s Ice Cream. Y’all, they are the weirdest, creepiest, most puzzling, most-nightmare-inducing ads I’ve seen…well, ever. More
Well, this is…fun. David Hasselhoff plays a fake gay German in a new, incredibly-offensive fat-shaming Lean Pockets advertisement. You need to watch it right now. More
It’s safe to assume that many of the images you see in magazines and advertisements have been digitally enhanced. Now a new tool from Dartmouth University computer scientists lets us see exactly how and to what extent such photoshopped images have been altered. What’s so cool about the program is it doesn’t just identify the obvious (like that fat rolls or deep wrinkles have been removed) but minor beauty enhancements, too. You might not have consciously noticed how much whiter Angelina Jolie’s eyes are in the second, touched-up photo—but this computer program did. More
If you’ve got bad news, be sure to say it half-naked. That’s the message being spread by supermodel Gisele Bündchen in a new series of ads for Brazilian lingerie brand Hope. In the ads, Gisele says things like “Honey, I’ve crashed the car,” or “Honey, I’ve reached the credit card limit, both mine and yours”—first with clothes on, then in nothing but lingerie. Viewers are told the first way is wrong, while the second way is correct. The ad’s voiceover narration concludes, “You’re a Brazilian woman—use your charm.” More
It’s been said before, but JC Penney’s new ad reminds us: The female body is miraculous. We’re proud that our bodies can conceive, give birth and allow us to maintain our active pursuits, and women deserve to feel comfortable with their sexuality, too. So maybe we should take JC Penney’s use of Phoebe Cates‘ sexy bikini-clad body to sell dress shirts as a clever compliment to the female form, but instead, we mostly feel insulted by the implication that our bodies are just an advertising prop. More
Death becomes cheeseheads? That’s the message on a new billboard launched by the pro-vegan Physicians Committee for Responsible Medicine—and in Wisconsin, no less. The billboard, which stands nearby the Green Bay Packers’ Lambeau Field, features the Grim Reaper wearing an iconic cheesehead hat with the message: ”Warning: Cheese Can Sack Your Health. Fat. Cholesterol. Sodium.” More
I’m a marketing skeptic most of the time, but there’s something about this new Bare Escentuals cosmetic ad campaign that hooked me (I mean, literally—I went right to the company’s website and to look around). Bare Escentuals makes mineral makeup and preservative-free skin care products. “Pretty,” says an actress in one of its new commercials, “is what you are. Beauty is what you do with it.” The overall theme of the campaign is ‘Be a Force of Beauty.’
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Last week, we took a look at the worst ‘health,’ diet and lady-product ads aimed at women. Comedian Erin Gibson, self-declared World’s Premier Basic Cable Expert on Lady Stuff, does this every week. More
When you consider the amount of time and money that goes into making an ad campaign, it’s amazing certain advertisements make the cut. Especially in the so-called “health”category: Even products that are supposed to make us healthier, cleaner and happier manage to insult us. (Case in point: last week’s new milk-for-PMS campaign pushing the idea that women are irrational monsters who can only be calmed by a half gallon of milk and and an apologetic husband.) One of our biggest pet peeves, though (and one that just so happens to relate to our The Body Positive week here at Blisstree) is the bad body image they promote. More
Black Friday, Cyber Monday; whatever the reason, this is the season for outrageous advertisements telling us what to buy between now and Christmas. We’re already sick of the constant ads and Christmas music (yes, it starts before Thanksgiving now), but then again, ads have come a long way since the sexist, misogynistic stuff dug up by the French news site, OWNI.eu. They found 48 ads that would never be allowed today; we think they (appropriately) bring a little dark humor to Black Friday. More
Has anyone else seen those new POM Wonderful commercials? Words used in our office to describe their “Powerful Then, POM Wonderful Now” TV spots include: Weird, confusing, bizarre, and “are they just trying to cover up that scandal a couple months ago where they lied about the health benefits of their juice?” The black-and-white ads feature powerful spokespeople like Aphrodite, Eve (as in: Adam and), and a Persian warrior, played by strategically-dressed models staring seductively into the camera with ruby-hued bottles of pomegranate juice in hand. There’s no dialogue; just a short voice-over telling us why our forebears were into pomegranates: More
We’re just as confused by 10:10′s “No Pressure” PSA as everyone else is. If you are so-so on cutting your carbon footprint, your respective teacher, coach, or employer will kill you? Even if you’re a child? Probably not the best way to help the cause. Are we missing something here? Watch and let us know. More
