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You know how every yogurt ad ever has a pretty, thin female excitedly eating 60 calories for lunch while exclaiming that it’s just as good as, say, a sandwich or something else that may fulfill the recommended caloric intake that can help sustain her energy throughout the rest of the day? Yeah, we hate that. More
A look back through Special K and Kellogg’s cereal ads over the past 60 years shows the overarching message—cereal is a health food (and eating it will make you skinny—hasn’t changed, even if the specific nutritional messages or tone of the weight loss enticements has. More
About a year and a half ago, the former editor of French Vogue, Carine Roitfeld, said she would never again feature a cigarette in a fashion editorial. Never’s a pretty short time, then, as the latest edition of her CR Fashion Book features no less than three appearances of the oh-so-stylish cancer sticks. More
A recent study by Warwick Business School found that the age-old (actually most likely decades-old—thanks, Mad Men) ad strategy to sell products by featuring skinny, beautiful women in advertisements can actually backfire. Surprised? More
Taco Bell courted controversy this Super Bowl season with an ad telling people who bring vegetables to parties that everyone secretly hates them (they’ve since decided to pull it). Bleh. Let’s revisit a simpler fast food advertising era, when Super Bowl commercials didn’t try to shame people into eating Doritos-flavored tacos and instead enticed us with catchy jingles and Carson Daly and dancing burger women. More
First, Pepsi signed a $50 million deal with Beyonce to pump up their brand. Now, Taylor Swift is shilling for Diet Coke. Announced over the weekend (via a video on Taylor Swift’s YouTube channel claiming the drink as one of her “great loves”), the deal is expected to be more than a few 30-second commercial spots. So now both brands are going to try their hardest to make fans believe that drinking carbonated sugary drinks is an essential part of their favorite celebrities’ lifestyle. It might sound like a joke to you and me, but I’m not sure the stars’ younger fans are so discerning. And here we thought Ronald McDonald was bad. More
Last week, Coca-Cola addressed its increasingly relevant role in America’s obesity issues for the first time … by releasing a commercial exonerating the company from blame. The ad touts Coca-Cola’s efforts to reduce calories in its sugary beverages, to offer a range of low- or zero-calorie drinks and to pull sodas from schools in favor of water, juices and sports drinks. All of which is (in its own warped “corporate social responsibility” way) commendable. And none of which changes the fact that even no- or low-calorie sodas or moderate sugary-drink consumption can wreck your health. More
Cadbury‘s new ‘Crispello‘ bars are their new foray into chocolate for women–a bar that has fewer than 200 calories and is designed to be broken up into three small pieces for neurotically-timed snacking. Perfect for the ladies! Or, as Cadbury … More
Nike, who has long been considered a pioneer of advertising, has a new commercial. But instead of featuring a ripped athlete or swanky pair of shoes, it’s a long shot of an overweight 12-year-old kid from Ohio, jogging down a rural road. The message? That anyone can achieve personal greatness. How do you feel about it? More
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Offense at the word “vagina” has officially reached an all-time peak of ridiculousness. Carefree–a company that makes products specifically for the vagina–is being forced to defend a commercial for panty liners that actually said “vagina,” according to ninemsn. But I have a solution. We all need to start saying “vagina.” A lot. More
So, hold your breath for this one. Researchers found that when you show people pictures of sugary food, they begin to crave that food. So if I had should you all a picture of chocolate cake, a bunch of you would start thinking, “Chocolate cake sounds amazing.” Big news, right? More
Sometimes, a commercial can plant the seed for a craving that will nag at your appetite all week. But a lot of ad campaigns just kind of make us go “meh” and move on…to the healthier options in our fridge. Some funny commercials—like Miracle Whip‘s mock PSA ad—do actually stand out for their humor, but are they persuading us to run to the store for sandwich spread? More
Special K is beginning to use “plus size” women in new cereal advertisements. I put quotations around “plus size” because I’m not at all convinced that these women qualify– “regular size” is more probably more apt. Like so much media that tries to be “body positive,” the new Special K campaign winds up sending totally mixed messages about body image. More
It’s a pretty big day in the fight against childhood obesity. Nutrition and health advocates have a surprising new partner in the fight against advertising junk food to kids. Today, Disney is announcing a nutrition initiative that will impose strict guidelines on the products that are advertised on their TV shows, radio and in amusement parks. More
