Topic: anti-obesity campaign

The Ontario Medical Association really, really wants to curb obesity and discourage people from eating junk food. And although what they’ve come up with is pretty nauseating, we have to give them kudos: Instead of going the ever-popular fat-shaming route, they’re taking cues from the arguably more successful anti-tobacco campaigns to create anti obesity ads that mimic the labels many countries have put on cigarettes. They’re totally disgusting, but…they’re far kinder than close-ups of sad, fat families, and we’d bet they’ll be more successful, too. More »