Topic: anti-smoking ads

New Australian Cigarette Packaging Put Our Anti Smoking Warning Labels To Shame

New Australian Cigarette Packaging Put Our Anti Smoking Warning Labels To Shame

As of December 1, smoking just got a lot less appealing down under: As per new regulations on Australian cigarette packaging, branding is verboten and gruesome health warning labels are required to take center stage. It’s too soon to tell how the new anti smoking labels will impact smoking rates or associated illness, but it would be hard not to quit smoking with such bleak packaging staring you in the face. More »

Anti-Smoking Ads Go For Shock Value, But Will They Work?

Anti-Smoking Ads Go For Shock Value, But Will They Work?

By 2013, the images above will cover 50% of the surface area on cigarette cartons. The Food and Drug Administration’s new health warning labels — the first redesign in over two decades — are not only aiming to be big; they’re aiming to grab attention with shocking images of the negative health effects of smoking. They’re certainly more attention-grabbing than the smaller, text-only ads that have been printed on cigarette and tobacco packaging for the last 25 years, but will the shocking images really work? More »