The campaign, which lasts all through September, aims to increase awareness of animal shelters which they hope will then increase pet adoptions. Local models will sport not only the latest fashions from Maurices, but they’ll each be holding a pet that is up for adoption at their local shelter.

Maurices also hopes to collect 500,000 pounds of supplies from customers for the more than 730 shelters across the U.S. that will benefit from the campaign. To donate, simply drop off supplies at your local Maurices store.

They’re also offering a very cute Friends for Life charm set for sale. One half goes with you on a keychain or necklace and the other can be clipped to your four-legged friend’s collar. They’re available for $5 per set, and half of that goes directly to the ASPCA.

[image: zuma press]

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Rescues and Runways

Heart U Back

Heart U Back is a collection of jewelry created exclusively for the ASPCA and designed to celebrate the human-animal bond. From the press release announcing the launch of the line, “‘The ASPCA’s ‘Heart U Back’ collection of bracelets, charms, pendants, and earrings is fashionable and fun to wear, yet it also conveys a message of love,’ said Gavin Kovacs, creator of the collection.”

About the ASPCA (The American Society for the Prevention of Cruelty to Animals^®)

From the About page of their website:

The ASPCA was the first humane organization in the Western Hemisphere. Our mission, as stated by our founder, Henry Bergh, in 1866, is “to provide effective means for the prevention of cruelty to animals throughout the United States.”

My favorite piece is the keychain-dog tag combo – one for you and one for your dog! It’s like sharing half of a locket!

There are other to choose from like the ones below:

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Heart You Back Jewelry for the ASPCA

Prevention of Cruelty to Animals Month is held each  April to honor the anniversary of the ASPCA’s founding in 1866. Please visit ASPCAApril.org to get involved.

ASPCA staff and volunteers at South Street Seaport in downtown NYC gathered to spell out ASPCA. Photos by Geogg Tishchman for ASPCA.

New to this year’s Prevention of Cruelty to Animals Month is the ASPCA Ambassadors Program. It’s an online network giving ASPCA supporters the chance to become an “ASPCA Ambassador” by registering to participate in an ASPCA event or by holding a personal event this April in their community.

If you’re planning an event to benefit ASPCA, visit ASPCAAmbassadors.org before May 4 to enter the Community Leader Contest. The winner receives a $500 American Express Gift Card and a $1,000 grant to the animal shelter or rescue group of their choice.

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Prevention of Cruelty to Animals Month

Philodendron scandens `oxycardium’, heartleaf philodendron

Philodendron domesticum, elephant ear philodendron

Dracaena fragrans `Massangeana’, cornstalk dracaena

Hedera helix, English ivy

Chlorophytum comosum, spider plant

Dracaena deremensis `Janet Craig’, Janet Craig dracaena

Dracaena deremensis `Warneckii’, Warneck dracaena

Ficus benjamina, weeping fig

Epipiremnum aureum, golden pothos

Spathiphyllum `Mauna Loa’, peace lily

Philodendron selloum, selloum philodendron

Aglaonema modestum, Chinese evergreen

Chamaedorea sefritzii, bamboo or reed palm

Sansevieria trifasciata, snake plant

Dracaena marginata , red-edged dracaena

*If you’ve got pets, keep them safe from toxic plants by checking the ASPCA’s Animal Poison Control Center to see which plants to avoid.

You can read the full study here (PDF).

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Daily Detox: Indoor Plants for Cleaner Air