Blame Canada. In 2004, I was living in Toronto for the summer, right on Bloor and Yonge at the crossroads of Canadian fashion and shopping. Working as a singer/dancer for a cruise line, I couldn’t help but notice all the super-cute yoga pants and athletic tops my Canadian colleagues were wearing to rehearsals. Feeling like King Midas with my $500 weekly paycheck, I decided to join the natives and buy a lululemon athletica top. What a doomed decision.
Seven years later, my collection of Canadian workout gear has expanded to three additional tanks, two skirts, four pairs of hot yoga shorts, six sports bras, two pairs of black cropped pants and one sweatshirt, plus my husband’s own collection of lulu shorts and pants. Between the two of us, I’d say we’ve spent roughly $1,200 (give or take the seldom sale) to look pretty while we work out.
Since opening its first store in Vancouver, British Columbia in 2000, lululemon athletica has become a veritable candy store for yogis, dancers, runners, and gym rats who crave fashionable workout gear. Today, lululemon has 138 stores and 54 showrooms in Canada, the United States, Australia and Hong Kong. With their electric-colored sports bras, bun-shaping pants, and snugly sweatshirts, walking out of a lulu store empty-handed is nearly impossible – unless you’re broke in the first place. More »