Branding has become a buzz word in recent years…developing a word or phrase that is associated with one’s name or business.  We see it in many businesses, with individuals and even in political campaigns.  For instance, the word “change” became a catchy brand or buzz word in the Obama campaign…one that really captured the attention and imaginagion of his followers and some who were “sitting on the fence.”
Des Walsh, at Thinking Home Business, has a thought provoking post, Just How Valuable is Personal Branding.  Here Des differentiates between business and personal branding.  Is there a need for either?  When is one better than the …read more