Recently I learned a very important lesson in what NOT to do when trying to drum up business.
Potential customer contacts The Pet Set, asking about our products. She says she loves everything we do, so unique, gorgeous…blah, blah. She is opening a new “luxury” pet boutique and our products would fit in perfectly.
Great! Her new store is close to my house, so I decide to make a visit. I get all dressed up, put together presentation materials and LOTS ‘O SAMPLE PRODUCTS. I could empathize with her — I was in the same spot she’s in now. She’s new …read more