The biggest, baddest anti-smoking campaign in U.S. history is about to hit your TV, radio, billboards, newspapers and magazines, and I won’t lie: It’s gruesome. Called “Tips From Former Smokers,” the campaign gives an unsparing look at smoking’s ill effects, including graphic photos of former smokers who’ve lost limbs, lungs, and had tracheotomies ultimately caused by cigarettes. Harsh ads like this have often gotten a lot of flak for crossing the line, but judging by the numbers, we need it: Smoking still remains the top cause of preventable disease in the U.S. despite several other methods of health warnings and anti-smoking incentives. More »