Topic: cereal

NOM Protests General Mills, Forces Me To Defend Maker Of Crappy Sugar Cereal

NOM Protests General Mills, Forces Me To Defend Maker Of Crappy Sugar Cereal

People are pretty angry at cereal giant General Mills, maker of sugary, marketed-to-kids cereals like Trix and Lucky Charms. But it’s not because they’re misleading parents with health claims and pumping kids full of their daily allowance of sugar before they even get to school in the morning. No, GM is under attack by the National Organization for Marriage (NOM) for fighting a constitutional ban on same-sex marriage in Minnesota. Which means now I have to defend GM. This is awkward. More »

Report: Kids’ Cereals Are Getting “Better”–Too Bad They’re Still Pretty Crappy

Report: Kids' Cereals Are Getting "Better"--Too Bad They're Still Pretty Crappy

Amid mounting pressure from consumer groups and food policy researchers, the makers of kids’ cereals have finally started cleaning up their act–but not enough. According to a new report by Yale University’s Rudd Center for Food Policy & Obesity, cereals made and marketed for children have reduced the amount of added sugar in their products, and added in more nutritious ingredients, like actual whole grains. Unfortunately, despite what the cereal companies and their allies will tell you, there’s still a fundamental difference between “better” and actually “healthy.” More »

Kashi Cereal Has the Protein of an Egg. So What?

Kashi Cereal Has the Protein of an Egg. So What?

Kashi’s cold breakfast cereal drives a hard sales campaign, promising the protein of an egg from a bowl of its cereal (see above). But is this clever and appealing sales pitch really all that meaningful? Not according to writer Alisa Bowman, who notes that eggs don’t really contain that much protein. In fact, an extra-large egg only contains six grams of protein, the same amount found in an ounce of raw almonds. Though Kashi’s cereal is a better nutritional bet than, say, Captain Crunch, it’s still not exactly giving you a major morning protein boost. More »