Pharmaceutical companies aren’t just inventing cures, they’re also coming up with ways to make the ordinary man better, faster, and stronger just by taking a pill. So the storyline of Limitless, the new thriller starring Bradley Cooper and Robert De Niro, isn’t far-fetched: Cooper plays a writer who can’t finish his novel and gets dumped by his hot girlfriend, but gets lifted out of his low-point by an illegal drug that unlocks the potential of his brain, allowing him to be smart, rich, savvy (and even get laid). It all spirals downward from there, as stories centered around are wont to do, but it raises some interesting questions: Are we wasting the unlocked potential of our minds? Could the human brain be even better with the help of pills, drugs, and supplements? More »