According to a recent article in the online edition of the Journal of Personality and Social Psychology, when presented with a choice, men chose the woman wearing red or framed in red over other color choices. When asked which woman they would spend more money on during the course of a date, the men chose the woman in red, even though it was the same woman wearing two different colored shirts.
 Andrew Elliot, one of the people conducting the study found it, “…fascinating to find that something as ubiquitous as color can be having an effect on our behavior without our awareness.” 
Elliot …read more