Boy, if we could only learn how to communicate so that people would listen (and buy) what we have to say. Let’s face it, we’re always trying to “sell” people something, whether it’s an idea, product, or just ourselves. That’s why I loved the book So What? by Mark Magnacca. It’s a short but informative read that tells you how to get people to listen by telling you exactly how you should talk to them.

Think about how many times in a day we need to get someone’s attention. We often start off talking about the wrong …read more