I have a good mind to send a polite, albeit slightly turse note to the folks who are responsible for Visa’s Small Business brand identity development. Not because their advertising is offensive in any way, essentially it’s just as banal as any other financial institution’s consumer marketing.

It’s their tagline: “Because Your Business Is Your Life.” Um…hmmm….nope. No, it is not; and I hate it when banks try to pose as if they know me or my life.
As the politicians say: make no mistake — The Pet Set is profoundly important to me.
It’s creation it and development …read more

As you can imagine, the decision to leave corporate America to develop and launch The Pet Set was not an easy one. I’ll leave the unsavoury details of actually starting up a business for another post; but suffice to say, it’s about as intense as any endeavor you can imagine.
Now that The Pet Set is up and running and doing pretty well, there is an evil little voice in the back of my head who says (imagine a little devil sitting on your shoulder)

“look at that view–go, you know you want to get back in with go-getters, you …read more