Topic: diet pepsi

Body Image In the Media: Diet Pepsi Causes Debate With Skinny Can and Sofia Vergara

Body Image In the Media: Diet Pepsi Causes Debate With Skinny Can and Sofia Vergara

Pepsi’s new Skinny Can, launched during New York Fashion Week as an appeal to the fashionable crowd, isn’t showing up in designer handbags as much as in debates over body image. They’ve brought in the big guns and hired Colombian actress Sofia Vergara to get in on the debate, but to little effect. If you’re not up on all things PepsiCo (or Sofia Vergara), here’s a play-by-play of their recent attempt to drum up consumer enthusiasm: More »