- 106 days ago by Briana Rognlin
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Al Roker has probably been all over your TV talking about his new book, “Never Goin’ Back: My Weight Loss Journey.” And in the past 24 hours, he has splashed all over our internets, thanks to the now infamous story of how he pooped his pants at the White House, as told in a Dateline interview that aired Sunday night. And you know what? This might actually be the smartest marketing strategy we’ve ever seen for a book about weight loss. More










