Not to focus only on the negative with NOW Says It’s Enough Already, equally deserving of your time and attention is the list of positive advertising.
Companies like Crystal Light, Cover Girl, Until, Mudd, Kaiser Permanente (blight on society though they are), Girl Scouts, Eileen Fisher, Kohl’s/New Balance, Liz Claiborne, Dove, Reebok and Phoenix Wealth Management all featured ads that feed the self worth of women. They deserve to be acknowledged to encourage more advertisers to pay attention to what we WANT as female consumers.
What women want is crucial knowledge for advertisers, as women have most of the spending power in a family unit.

My hairdresser has a sign in her salon that says: I’m a beautician not a magician. I have another friend who went to beauty school, but hated working on women’s hair because they have such unrealistic expectations.
We often take a photograph of a movie star into the salon and say I’ll have that. As if anything is possible. Dove has a new video out which shows how that Hollywood hair is achieved in reality. Then they ask, Do you really want that Hollywood hair? Or should you learn to love the hair you have?

More posts on Dove’s Campaign for Real …read more