Topic: Equinox Fitness Club

Equinox Gym Suggests Starving Yourself On Mondays As Post-Weekend Damage Control

Equinox Gym Suggests Starving Yourself On Mondays As Post-Weekend Damage Control

So you ate and drank your way through the weekend, and you feel bloated and lethargic. Nothing a simple 24-hour fast can’t fix. Going foodless (or almost foodless) for a day is the ultimate form of detoxification.

The above quote might sound like an excerpt from a pro-ana blog, but it’s actually the first sentence of a post called ‘The Monday Detox’ on Q Blog–the official editorial side of Equinox Fitness Club. More »

Poll: Are Terry Richardson’s Equinox Ads Insulting Or Inspiring?

Poll: Are Terry Richardson's Equinox Ads Insulting Or Inspiring?

Equinox gyms are getting heat for their first ad campaign of the year, from its own members who think the images, shot by Terry Richardson, are degrading and promote an unhealthy example for women. The models are highly sexualized, as you’d expect from Richardson, but what’s making members most upset is the fact that they’re all so thin. The ads have also sparked a debate among Blisstree readers; some agree that the ads are in poor taste, while others think they’re just an artistic expression. We want to know what you think.

Sorry! This poll is now closed.

More »

New Equinox Ads Promote Unhealthy Thinness And Degradation Of Women, Not Fitness

New Equinox Ads Promote Unhealthy Thinness And Degradation Of Women, Not Fitness

Equinox, the upscale gym with locations in New York, Dallas, Chicago and other locations throughout the east and west coast, is causing quite an uproar over its new print ads. The campaign entitled, “It’s Not Fitness, It’s Life” certainly promotes anything but fitness. Instead, it equates “life” to unrealistic thin runway models and the degradation and sexualization of women. More »

Are Gyms Getting Too Gimmicky?

Are Gyms Getting Too Gimmicky?

Like clockwork, gyms across the country bombard us with ads promising a “new and better you” every January. And while most fitness clubs and studios see a spike in business that coincides with New Year’s resolutions, it’s not long before these newbies go AWOL and gym floors return to mediocre attendance levels. But not all health clubs are willing to throw in the sweaty towel so to speak. These days, more and more of them are coming up with creative ways to stave off the dwindling numbers, boredom and lack of motivation that many clients face. More »