Topic: equinox gym

The high-end Equinox gym certainly is no stranger to controversy. Earlier this year, they launched a highly sexist ad campaign featuring stick-thin, subservient runway-looking models who clearly didn’t work out. Now, their executive creative director–the one responsible for those charming ads–Bianca Kosoy, admits she doesn’t work out either. Why? Because “fitness is a fraud,” she says. More »