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Nutrition Labels: Helpful, or Just Plain Confusing?

October 6, 2007 by Kristen King  
Filed under Women's Health

Nutrition Labels: Helpful, or Just Plain Confusing?

According to recent reports, nutrition labels may be misleading consumers into underconsuming some key nutrients, particularly calcium.
A woman at risk for osteoporosis is told by her doctor to get 1,200-1,500 milligrams of calcium every day. But when she looks at the Nutrition Facts panel on a carton of yogurt or a jug of milk, she finds that calcium is only listed by “Percent Daily Value” (%DV).
How does she convert that to milligrams?
If she’s like most of us…she can’t. And neither can her doctor.
Those were among the findings of research conducted by Laura A. Peracchio, professor of marketing at …read more


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