Are You A Soccer Mom or an iPhone Mom?

Jennifer Walker-Journey — Mon, 14 Sep 2009 20:22:28 +0000

My son Truman starts T-ball and soccer this week. I asked my husband if this meant I was now an official Soccer Mom. He said no. Perhaps I fit more the role of the Soccer Moms of the 1990s than those of of the 2000s. But in the 1990s, being a mother, especially one who totes her child to various sports and activities, was the farthest thing from my mind.

These days, though, I’m more apt to be associated with another demographic, iPhone Moms. That’s right. A study done by Greystripe, a mobile ad network, has identified iPhone Moms as a new advertising demographic as part of its quarterly Advertising Insights Report. iPhone Moms differ from Soccer Moms in that, according to Greystripe surveys of the past, Soccer Moms are late to adopt high-tech trends. iPhone Moms, on the other had find those little devices imperative to household management such as vacation planning, compiling to-do lists, managing finances, shopping, and budgeting. We iPhone Moms are also downloading kid-friendly apps to entertain our kids during waits in the carpool line and sitting in the doctor’s office waiting for flu shots.

According to Greystripe, we iPhone Moms are the sexiest demo out there for advertisers because we are most overwhelmingly involved in household purchase decisions. For example, 69.9 percent of iPhone Moms surveyed own a Nintendo Wii. I suppose you could say the minivan is to the Soccer Mom as the Wii is to the iPhone Mom. Nice.