Topic: jessica-simpson

Weight Watchers’ Jennifer Hudson, Jessica Simpson Ad: Body Positive?

Weight Watchers' Jennifer Hudson, Jessica Simpson Ad: Body Positive?

‘Tis the season for weight loss ads, and the first to get big media attention in 2013 is Weight Watchers’ Jennifer Hudson and Jessica Simpson commercial. After a stormy 2012 in which the company was criticized for hiring a pregnant Jessica Simpson to lose weight and rep the diet plan, they seem to be catching on that women aren’t keen on getting fat-shamed into shelling out for a diet program. The two stars–both of whom who have gotten considerable media attention for their weight and weight loss, talk about their history of being overweight and obsessed with their weight, emphasizing that their Weight Watchers journey has been a happy one. Is this a great trend in body positivity for 2013? Or just another marketing tactic aimed at selling women diets? More »

Jessica Simpson Finally Reveals Post-Baby Body In New Weight Watchers Commercial

Jessica Simpson Finally Reveals Post-Baby Body In New Weight Watchers Commercial

Earlier this fall, Jessica Simpson caught a lot of heat for appearing in a Weight Watchers ad and not showing her post-pregnancy body (that supposedly came along with her role as spokesperson for the weight loss brand). But now, everyone who has been dying to see what Weight Watchers actually did for the star, can take a look in the new ad that debuts on Christmas day (we have a sneak peek here). More »

Boo! Here Are Some Horrific Headlines About Jessica Simpson’s Halloween Weight Loss…Err, ‘Costume’

Boo! Here Are Some Horrific Headlines About Jessica Simpson's Halloween Weight Loss...Err, 'Costume'

Last weekend already brought a slew of celebrity Halloween costume photos, but now that the day is officially here, a new batch is rolling in, including one of Jessica Simpson with her family, dressed up as a sexy milkmaid. We happen to think that her daughter’s rooster costume really steals the pic, but everyone else is focused on Jessica Simpson’s Halloween weight loss. (Because remember, ladies: Halloween is just another occasion during which we can all feel anxious about our bodies.) More »

Jessica Simpson Wanted Lap Band Surgery For Weight Loss; Can We All Stop Caring Now?

Jessica Simpson Wanted Lap Band Surgery For Weight Loss; Can We All Stop Caring Now?

I am so tired of hearing about Jessica Simpson’s weight. Did you know she’s working with Weight Watchers? Did you know she’s working with personal trainer Harley Pasternak? Did you know she might have considered Lap Band surgery after she had her baby? Yep, I know. Because I CAN’T ESCAPE from the onslaught of media coverage of this woman and her body. However! I don’t really care about every little detail regarding Jessica Simpson and her weight. And you shouldn’t, either. More »

Jessica Simpson Now Says Weight Watchers Isn’t About Weight Loss

Jessica Simpson Now Says Weight Watchers Isn't About Weight Loss

Jessica Simpson continues to make headlines–about, what else, her weight. The new mom has finally revealed her long-awaited commercial for Weight Watchers, but in watching it, we noticed something strange: Never once does Simpson show her body. Is she ashamed, embarrassed or simply not ready to go public with a big post-baby reveal? No. According to her, being a spokesperson for a weight-loss company and being featured in their ads should have nothing to do with her weight. Huh? More »

A Better Post-Baby Jessica Simpson Bikini Shot Than You Could Have Imagined

A Better Post-Baby Jessica Simpson Bikini Shot Than You Could Have Imagined

Jessica Simpson was on Katie Couric‘s new show yesterday continuing the expertly marketed Weight Watchers narrative that we’re all so captivated by. Along with debuting a snippet of her new Weight Watchers commercial, in which she rehashes that whole “I’m not a supermodel!” angle to appeal to the “normal folks,” Jessica furnished us with a post-baby bikini shot. Although, it’s a little different than the one you probably had in mind. More »

Jessica Simpson Finally Appeases Nosy Media And Talks Post-Baby Weight

Jessica Simpson Finally Appeases Nosy Media And Talks Post-Baby Weight

After much public fascination with Jessica Simpson‘s weight–including those who snarked her for eating buttered Pop Tarts and even a doctor insinuating that she was out of control–the new mom is finally speaking out about her post-pregnancy diet and how she is shedding those pounds. We commend her for not falling into the Hollywood trap of trying to fit into her skinny jeans the day after giving birth. Take a look at her healthy new attitude that has new moms cheering. More »

Weight Watchers Assures Us That They Aren’t Cracking A Whip Behind Jessica Simpson’s Treadmill

Weight Watchers Assures Us That They Arenât Cracking A Whip Behind Jessica Simpsonâs Treadmill

Jessica Simpson may be reportedly hitting the gym regularly in the months following Maxwell Drew‘s birth, but Weight Watchers wants you to know that they aren’t cracking a contractual whip behind those treadmills. In an attempt to quell reports that the new mommy is feeling the massive corporate pressure to snap back to her pre-baby body, Weight Watchers would like to declare that there is absolutely no deadline imposed on the 31-year-old to shed those pounds.

Yeah, right. Next they’ll be telling us that they don’t care if she loses weight at all. More »

On A Scale From 1 To Whatever: How Much Do You Not Care About Jessica Simpson Losing Weight?

On A Scale From 1 To Whatever: How Much Do You Not Care About Jessica Simpson Losing Weight?

I’m so over Jessica Simpson. Not only did it take her approximately 14 years to birth her daughter Maxwell, but she’s hogged the media ever since the very first “Jessica Simpson is pregnant” headline back in October. After she pushed her baby into the world (and onto a reality TV show if Papa Joe Simpson gets any say), I thought we would be done with her. For a little bit at least. But no. She had to go and sign a special deal with Weight Watchers to lose all her baby weight. And because of that very special deal, we have to hear about her weight loss every single day. More »