Topic: Kashi

Lesson From Kashi Controversy: ‘Natural’ Doesn’t Equal Organic Or GMO-Free

Lesson From Kashi Controversy: 'Natural' Doesn't Equal Organic Or GMO-Free

Kashi cereals is taking grief from customers for using non-organic and genetically modified ingredients in its ‘all-natural’ cereals and snacks. The dustup started after Rhode Island grocer John Wood put up a sign alerting customers that he’d stopped carrying Kashi products after learning the company used soy from soybeans inserted with a gene to protect them from the herbicide Roundup. Kashi—a line produced by processed-food conglomerate Kellogg—describes its foods as “all natural,” on packaging and the company website. And it is—at least according to legal guidelines. More »

Kashi Cereal Has the Protein of an Egg. So What?

Kashi Cereal Has the Protein of an Egg. So What?

Kashi’s cold breakfast cereal drives a hard sales campaign, promising the protein of an egg from a bowl of its cereal (see above). But is this clever and appealing sales pitch really all that meaningful? Not according to writer Alisa Bowman, who notes that eggs don’t really contain that much protein. In fact, an extra-large egg only contains six grams of protein, the same amount found in an ounce of raw almonds. Though Kashi’s cereal is a better nutritional bet than, say, Captain Crunch, it’s still not exactly giving you a major morning protein boost. More »