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Thanks to the new app Om Finder, you can now find yoga classes almost anywhere in the world: near your home, down the street from your grandmother’s house, on vacation. while on a work trip. More
For the record, I have done yoga in a thong, but certainly do not perceive myself to be living in any kind of “sexualized hell.” More
Quelle horreur! Have you heard? Lululemon is having a shortage of it’s cult-y, $98 yoga pants. That’s right—due to a recall, the retailer has removed the pants from its stores. Cue the hysteria in high-class suburbs around the country! Moms from Bethesda to Westchester will revolt!
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Remember how lululemon is suing Calvin Klein for making a suspiciously similar pair of yoga pants to their patented Astro Pant? That’s still going on–and the Wall Street Journal has the pages upon pages of line drawings and intense legal-speak to prove it. But as I was scrolling through the endless, mind-numbing descriptions of waistbands and ornamental designs, I remembered something: This is all about yoga pants. Yoga. Freaking. Pants. Which is a good reminder that yoga doesn’t really care how your butt looks when you practice it. More
Last week we told you about the new, supposedly empowering yoga Barbie that really isn’t empowering at all. And it seems that Lululemon decided to stretch that controversy a few poses further with their own spoof of a Barbie. But instead of being funny, their Lulu Barbie only further perpetuates this awful negative-body mess of a doll–and got a lot of yogis pissed off in the process. More
Chip Wilson, the founder of lululemon, has earned himself millions of fans and enemies: You either love his yoga pants, or hate him for capitalizing on yoga and spreading his Ayn Rand antics. But either way, his success is undeniable, and he seems read to call it a day: He announced today that he’ll be stepping down as Chief Innovation and Branding Officer effective at the end of this month, leaving the company in the hands of female CEO Christine Day. Will this change your yoga pants? We hope so. More
Only in yoga are there certain phrases or sayings that sound completely foreign and egotistical to non-yogis. Yes, other sports and fitness activities have their own language too, but you don’t necessarily hear a bunch of runners saying they’re going to go “get their run on now”, just like you won’t hear a group of dudes in the weight room saying they are “concerned about each other’s auras” or a spin class saying they hear “Lady Gaga just loooves spinning.” More
Yoga clothes and running gear purveyor Lulelemon is now featuring Ayn Rand’s iconic Atlas Shrugged hero, John Galt, on the side of its shopping bags—a move which has some yogis up in arms. After all, some might say yoga is all about collectivism, and the belief that we are all one—which is exactly the kind of thing that Galt (and Rand) opposed. But both the lofty rhetoric behind the Lululemon bags and the people that object to these bags on political or ideological grounds just strike me as kind of … funny. And absurd, of course. More
So, not only is it surprising that a lululemon store employee would murder her coworker; it’s shockingly stomach-turning to hear about how she did it. Reports came out in March that lululemon employees Brittany Norwood, 29, and Jayna Murray, 30, were assaulted by robbers in the yoga-pant-king’s Bethesda, Maryland shop, resulting in Murray’s tragic death. But soon after, it was revealed that Norwood had lied to police to cover up the fact that she, herself, had bludgeoned her coworker to death. More
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Yoga pants were banned at Ohio’s Loveland High School for being too revealing and distracting in class. Which says to me that their students are in pretty good shape, considering that back in my day, administrators were more concerned with students getting ‘distracted’ by drugs or the temptation to skip class entirely, but to Loveland’s students, it’s no joke: 17 girls were disciplined with in-school suspension on Thursday, and more were sent home, after a group of students decided to defy the ban on yoga pants by wearing their favorite pairs to school. They say there’s nothing worse about yoga pants than any other clothing they could wear to school, and that they’re wearing them for comfort, not attention. More
It’s no secret–plenty of people (including several Blisstree staffers) are obsessed with Lululemon, the long-named yoga apparel maker who has single-handedly made stretch pants into a luxury item. But if you’re not in the market for Lycra with a triple-digit price tag (or a brand that tell you how to live your life and how much fresh, clean water to drink), there are others options.
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Hang on to your mats, yogis–Abercrombie & Fitch has rolled out a new line of yoga pants designed especially to give us the perfect butt. Wait, what? You mean, all this time when I was striving for enlightenment, reaching and sweating towards a new and improved me, vinyasa-ing my way towards a spiritually-fulfilled path of letting the universe shine within me (I heard that one the other day and quite liked it), I was missing out on what yoga is really all about: getting the perfect booty? What a yogi fool I have been! One hundred and eight sun salutations for me. More
Some Blisstree staffers are obsessed with lululemon athletica, the ubiquitous fitness gear brand geared towards the fashionable (and butt-conscious) yogi. Our brand-love has more to do with the way we look in their pants (and logo) than lululemon’s company ethos, and one of our contributors was perfectly willing to fess up to the un-yogi-like reasons for her out-of-hand collection of their gear: More
First Athleta Store Opens in San Francisco — Athleta, the previously online-only athletic performance wear company, seems ready to take on Lululemon with its own stores. (YogaDork)
