Topic: marketing to women

The Body Positive: Why Women Use Cosmetics For Emotional Support

The Body Positive: Why Women Use Cosmetics For Emotional Support

There’s an episode of Mad Men where Peggy is laughed at for suggesting they sell Pond’s cold creme by playing up how it made a woman feel (beautiful) instead of assuring ladies it would help them snag husbands. Seems Ms. Olson was ahead of her time. A new study confirms what Peggy (and women the world over) already knew: People use cosmetics primarily for emotional reasons. More »

The Body Positive: 10 Healthy Ads With An Unhealthy Body Image

The Body Positive: 10 Healthy Ads With An Unhealthy Body Image

When you consider the amount of time and money that goes into making an ad campaign, it’s amazing certain advertisements make the cut. Especially in the so-called “health”category: Even products that are supposed to make us healthier, cleaner and happier manage to insult us. (Case in point: last week’s new milk-for-PMS campaign pushing the idea that women are irrational monsters who can only be calmed by a half gallon of milk and and an apologetic husband.) One of our biggest pet peeves, though (and one that just so happens to relate to our The Body Positive week here at Blisstree) is the bad body image they promote. More »

The Big Minus of Plus-Sized Models: Photoshop Still Makes Them Look Better Than Everyone Else

The Big Minus of Plus-Sized Models: Photoshop Still Makes Them Look Better Than Everyone Else

H&M has launched a new bathing suit campaign featuring a size-16 full-figure model. Already people are applauding it as appealing to a wider demographic, especially since it is widely acknowledged that the average woman is much larger than the size-zero models typically used in bathing suit adverts. Looking at the photos of this bodacious bathing beauty, my initial gut instinct is “Hell yeah, she looks great! See, bigger ladies are beautiful too!” But upon further inspection, it seems that these photos are using the same kind of visual trickery that are used with the more popular skinny-model fashion spreads: angles, lighting, air-brushing, contouring, clever poses. She’s not a representation of the average-sized woman, she’s still a hyper-realized version of us “normal” women. And were you to compare and contrast, she’d still probably make you feel frumpy, and insecure about your body. More »