H&M has launched a new bathing suit campaign featuring a size-16 full-figure model. Already people are applauding it as appealing to a wider demographic, especially since it is widely acknowledged that the average woman is much larger than the size-zero models typically used in bathing suit adverts. Looking at the photos of this bodacious bathing beauty, my initial gut instinct is “Hell yeah, she looks great! See, bigger ladies are beautiful too!” But upon further inspection, it seems that these photos are using the same kind of visual trickery that are used with the more popular skinny-model fashion spreads: angles, lighting, air-brushing, contouring, clever poses. She’s not a representation of the average-sized woman, she’s still a hyper-realized version of us “normal” women. And were you to compare and contrast, she’d still probably make you feel frumpy, and insecure about your body. More »