Topic: marketing

Honda Thinks What Women Want Most In A Car Is Wrinkle Prevention

Honda Thinks What Women Want Most In A Car Is Wrinkle Prevention

Good idea, bad marketing strategy: A car with a windshield that blocks 99% of ultraviolet rays (awesome!) … being marketed to women as a way to prevent wrinkles (ugh). The car, from Honda, is a version of the company’s Fit model. Its called “She’s” — and, oh boy, is it pink. Currently only available in Japan, it also has the heated seats, added safety features and “Plasmacluster” climate control technology which the company claims can somehow improve passengers skin. More »

Why Fat-Free Isn’t All It’s Cracked Up to Be

Why Fat-Free Isnât All Itâs Cracked Up to Be

One of the biggest nutrition myths is that if a food is fat-free, it doesn’t make you fat…or even better, it makes you slim. That idea makes for enticing packaging and alluring ad campaigns, but we now know it’s not the golden ticket to weight loss. Here are a few reasons you shouldn’t be lured in by the promise of ‘fat-free’—and focus on getting good fats in your diet instead: More »

Are Men’s vs. Women’s Workouts Just A Marketing Myth?

Are Men's vs. Women's Workouts Just A Marketing Myth?

Workout DVDs like RUSHFIT and P90X give a great workout that’s convenient and, compared to the cost of personal trainers and boutique fitness classes, relatively affordable. So why aren’t more women doing them? Probably because most of them are marketed towards men—even the ones that are technically “unisex.” Women’s workout DVDs tend to emphasize yoga, ballet and dance, and other light-weight stretching and cardio—all of which are great workouts, but involve far less intense resistance training than some of the more “masculine” workouts on the market. So should women be afraid to test workouts beyond yoga and pilates? The trainers we spoke to said to said we should choose workouts based on goals, not gender. More »

Is #McDChanging? Not Really; They’re Just Co-opting The “Farm-to-Fork” Movement

Is #McDChanging? Not Really; They're Just Co-opting The "Farm-to-Fork" Movement

McDonald’s held a “#McDChanging” twitter chat today to ask their customers how they’d like to see the fast food giant change. As you’d expect, many customers wanted to know how they’d be making their menu more healthy. Their answer? Mainly that they’ll be posting calorie counts in the future and, weirdly, that they’re focused on “telling their farm-to-fork story about their food.” Read: They’re full of hot air. More »

Health Food Rackets: The Case Against Pricey Superfruits

Health Food Rackets: The Case Against Pricey Superfruits

Remember when pomegranate was all the rage? How about acai? Lychee berries? There was probably even a moment before my time when kiwis were the new messiah (and, heck, we all know the story of Adam, Eve and that irresistible apple …). Nutritionist Lauren Slayton takes issue with the hype surrounding these “superfruits,” the suddenly-hot specimens of nature’s bounty that seem to appear on the scene out of nowhere, starring in style-section articles, Facebook ads, and weight-loss scams before being pushed aside for the next miraculously healthy fruit du jour. More »

POM Wonderful Presents: Morgan Spurlock’s Product Placement Doc

POM Wonderful Presents: Morgan Spurlock's Product Placement Doc

Now that the filmmaker has recovered from eating only McDonald’s for a month, Morgan Spurlock is tackling another corporate beast: product placement. His newest movie, POM Wonderful Presents: The Greatest Movie Ever Sold, comes out nationwide tomorrow, and is a documentary fully financed by and about product placement. Spurlock hopes the film, which screened at SXSW and comes out nationwide tomorrow, will inspire more of us to fight for better boundaries between our personal lives and corporate sponsorship. And it’s not just for the sake of rebellion; it’s something he says could make us healthier and happier, too. More »