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Maybe instead of “Just do it,” Nike’s tagline should be “Just don’t do it.” At least when it comes to Lance Armstrong, his doping and the evidence that is mounting against Nike saying they may have aided him in “the most sophisticated doping program in sports history.” More
On the heels of the Olympics, Nike has come out with a new shirt for women with the words “Gold Digging” emblazoned on the front. Believe it or not, this shirt is causing a lot of controversy and apparently Nike offended the Twitterverse, who found the message sexist. More
Matthew Walzer, a 16-year-old Nike fan, wrote a letter to Nike requesting that they make a line of easy-to-fasten shoes for people with cerebral palsy, which he was diagnosed with as a child. He posted the letter to his blog yesterday with the goal of reaching Nike’s CEO, Mark Parker. Today, it looks like it might get there, thanks to Nice Kicks, a shoe blog run by Matt Halfhill, who has promised that for every tweet marked with the hashtag #NIKELETTER, he’ll send a postcard to Nike’s CEO. More
Nike, who has long been considered a pioneer of advertising, has a new commercial. But instead of featuring a ripped athlete or swanky pair of shoes, it’s a long shot of an overweight 12-year-old kid from Ohio, jogging down a rural road. The message? That anyone can achieve personal greatness. How do you feel about it? More
There was an article on the Atlantic Wire that said, “Who doesn’t like the Olympics? Only jerks don’t like the Olympics.” Well then, that would be me.
I know, I know. Not liking the Olympics is just wrong. I am supposed to be totally into cheering on our country, watching the best of the best compete, drooling over Ryan Lochte. I get that. But, truth be told, I’m just not that into it. And I didn’t fully realize why, until I saw this new video from Nike. More
Nike is usually pretty great at causing a buzz in the best possible way. The Marty McFly sneaker? Awesome. The Nike+ FuelBand? Crazy popular. But the usually-clever marketers made a major misstep this week, with their St. Patrick’s Day-themed rollout: the SB Black and Tan. Which is supposed to be named after the drink, they said…except that the drink is named after a violent paramilitary group who terrorized Ireland in the 1920s and killed a bunch of civilians. But don’t worry–they’re super-sorry. More
If you were lucky/famous enough to get a Nike+ Fuel Band on pre-order, I can only assume that you’re reading this blog post from your mobile device, while you sit by your mailbox, awaiting its arrival. But if you weren’t fortunate enough to get in on the tiny quantity of pre-sale merch that hype-machine Nike released, you can at least take comfort in the fact that personalities like Jimmy Fallon, and top athletes like Hope Solo, Ndamukong Suh, and Paul Rodriguez have been enjoying the hell out of this highly-coveted, impossible-to-get piece of machinery, which, theoretically, goes on sale for real today. More
I’m not sure what Nike is better at: manufacturing workout gear, or manufacturing hype. But if the Foamposite Galaxy, their highly-coveted new shoe is any indication, hype seems to be the thing they’re trading in the most. While some die-hard brand enthusiasts are sitting at their mailboxes waiting for delivery of the company’s new fitness tracker, the Nike+ FuelBand (which is scheduled to start showing up tomorrow), others are already camping out at Foot Locker in New York to get their hands on the brightly-colored shoe. Yikes. That’s dedication. More
Some things, like food and air, you want because you need them. Other things, like the new Nike+ Fuel Band, which is going back for a second round of pre-sale again today, you want because…wait, why do we all want it? Because it’s undeniable that the thing is in huge demand–and I really want one–but is it because it’s awesome, or because it’s been hyped within an inch of its life? More
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With pre-sale for the much-hyped Nike Fuel Band long over, and the opportunity for actual purchase still at least a month off, a lot of exercise enthusiasts who either missed the window (or can’t afford it) are looking for a similar tool. There are plenty of fitness trackers out there, but each offer different services, and seem to be tailored for a specific set of goals. Whether you’re looking to lose weight, run faster, or just move around more, which gadget is best for you? More
Yesterday, Nike announced the release and limited pre-sale of the FuelBand, a nifty-looking workout gadget that I immediately wanted. Apparently, I wasn’t alone–the pre-sale models of this cool new device sold out before many folks could get out their credit cards. But plenty of our readers raised concerns not about what the device did, but instead, what it didn’t do. Which is kind of a lot–and enough to dissuade many of you from immediately (but not ultimately) ponying up the $149 Nike was asking for. More
Earlier today, I confessed my consumerist love for the Nike Fuel Band, which was announced this morning, and is currently on pre-sale for a limited time on their website. Nike’s been pretty stealthy about the cost–not surprising, considering that, at $149, it’s kind of steep for a bracelet that may not be far off the pedometer that you’d get free with a Prevention subscription.  Am I ridiculous for actually considering dropping that much cash on something that might not be that novel? Is it worth it, despite its flaws?
Sorry! This poll is now closed.
Maybe it’s because I’m a geek for gadgets that make running more fun and engaging, or maybe it’s because Nike‘s marketers are wicked smart, but today when the fitness giant announced their new Fuel Band, I had the same reaction as just about every other health writer, amateur runner, athlete, and trainer: I want one. I want one right now. I don’t even care that it’s basically a glorified pedometer. More
It’s hard to get up in the morning to put in an hour at the gym. And it’s hard to force yourself to run for 45 minutes after working all day. Basically, motivating yourself to get your daily dose of exercise is really tough. Wouldn’t it be awesome if someone paid you to exercise? More
