In a twist on the old school idol the The Organic Institute is looking for its first-ever consumer ambassador, the “organic idol” to serve as a spokesperson for all those who are passionate about organic agriculture and products.
How to be the next (well, first) Organic Idol:
Through May 31, visit the Organic Institute’s YouTube group and submit a 30-second video explaining “the moment you realized organic was worth it.” Heartfelt, creative and quirky videos are welcomed and encouraged. I’d get your kids involved if I were you – organic littles are cute!
Here are two examples; the first video I …read more