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Ghosts of Super bowl soda ads past include Paula Abdul, Elton John, Pierce Brosnan, Britney Spears and Michael Richards. But why are so many vintage Pepsi ads focused on leaders cruelly denying their people soft drinks? More
The Associated Press reported yesterday that Pepsi is quietly rolling out cans of Diet Pepsi made with a new sweetener, designed to increase the cola’s shelf life and “fresh” taste. The AP article assures us that the new sweetener won’t change the old Diet Pepsi flavor — but it says nothing about the safety of acesulfame or any potential health concerns. More
Forget the ring. You will like it if we put Beyonce’s face on it. At least that’s Pepsi’s  strategy by hiring the mega pop star to be their new “brand ambassador” where Beyonce is getting paid $50 million to make American even less healthy. More
Pepsi is claiming its new soft drink, Pepsi Special, has “fat-blocking” properties due to the presence of added fiber. If you think getting your fiber from soda is a good idea, might we suggest: You’re doing it wrong? More
Are pro athletes responsible for the products they endorse? British celebrity chef Jamie Oliver thinks so and is bashing David Beckham for representing companies like Pepsi and Burger King. At the start of the Olympic Games, it’s a controversial, yet good point: Athletes should not enter into endorsement deals with junk food companies–no matter how lucrative the deal is. It’s just wrong and irresponsible.
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If I asked you how many food technologists it takes to make a healthy meal, you’d think it was the start of a joke, right? Wrong. Today’s food manufacturers, like PepsiCo and Cargill, are paying thousands of food technologists to develop foods that are healthy and more natural. “What is great for technology is that that is really quite difficult,” said Cargill’s president Kerr Dow at the Reuters Food and Agriculture Summit last week. “Today all of our scientists are more interested in how do you take natural materials and make them easy to use in food products, which is just as difficult.” The mission is easy to mock (it’s not that hard to eat an apple and some nuts, after all), but the ultimate question is really whether it’s good or bad for consumers. While technology could make more nutritions foods available to more consumers, we’re skeptical that these companies are really pursuing the right answers to our food problems. More
PepsiCo Makes a Plant-Based Bottle – Your favorite soft drink could now come in a bottle made of potato peels, thanks to PepsiCo’s new 100% plant-based eco-friendly bottle. Now if only they’d get to work on making their actual soda a little healthier… (NPR)
Pepsi and the nation’s capital have teamed up to put 363 new “Dream Machine” recycling kiosks in Washington, D.C., offering customers unique rewards like coupons for Dominos, Johnny Rockets, and Marriott hotels in exchange for their recyclables. There’s no doubt the machines will improve the city’s recycling rates (more drop-off points = more recycling, with or without the rewards), but their choice in rewards partners has us perplexed: Couldn’t they pick businesses and products that have their own green initiatives? More
Pepsi’s new Skinny Can, launched during New York Fashion Week as an appeal to the fashionable crowd, isn’t showing up in designer handbags as much as in debates over body image. They’ve brought in the big guns and hired Colombian actress Sofia Vergara to get in on the debate, but to little effect. If you’re not up on all things PepsiCo (or Sofia Vergara), here’s a play-by-play of their recent attempt to drum up consumer enthusiasm: More
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No, we’re not condoning drinking sodas like Pepsi, or, for that matter, investing your life savings with the help of a Ponzi scheme orchestrator (like Kevin Bacon and Kyra Sedgwick did with Bernie Madoff – oops!), but it’s not a bad idea to investigate SixDegrees.org, Kevin Bacon’s legit nonprofit charity networking site – to which Pepsi recently gave a $250,000 grant that you can help spend – for good. More
Sodas were popular long before the recession, but according to TIME, the recession has made them even more popular – especially compared to their healthier, more expensive counterparts. In recent years, several energy and health drinks have had great success … More
Potato chips are an unlikely eco-hero, but PepsiCo is actually turning spuds into spigots in four of their U.K. potato chip factories. Potatoes are 80% water, surprisingly, and rather than waste it, PepsiCo plans to start sourcing it back to … More
PepsiCo recently unveiled new plans to cut the sodium, sugar, and saturated fat content of its products over the next ten years. Big bosses made the grand pronouncement at the beginning of a two-day investor meeting, and it comes hard … More
It’s safe to say that PepsiCo and public health aren’t generally considered to be synonymous. So when Pepsi recently opened a research lab next to Yale University in New Haven, CT, academic heads turned. Though the facility isn’t officially affiliated … More
