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After a two-year legal battle, POM Wonderful will finally have to stop exaggerating health claims on advertisements for pomegranate juice. The Federal Trade Commission upheld a judge’s ruling that the company made false claims about the their products’ health benefits. More
Earlier this week, a judge ruled that POM Wonderful lied to consumers about the health benefits of their pomegranate juice in response to FTC complaints. The judge’s ruling—which concluded that their advertising was based on sham studies, but that food companies didn’t need to conduct rigorous clinical trials of the sort that drug companies use to approve medical claims—was cause for celebration, according to POM. And it was also used to make yet more deceptive ads, like this one More
Now that the filmmaker has recovered from eating only McDonald’s for a month, Morgan Spurlock is tackling another corporate beast: product placement. His newest movie, POM Wonderful Presents: The Greatest Movie Ever Sold, comes out nationwide tomorrow, and is a documentary fully financed by and about product placement. Spurlock hopes the film, which screened at SXSW and comes out nationwide tomorrow, will inspire more of us to fight for better boundaries between our personal lives and corporate sponsorship. And it’s not just for the sake of rebellion; it’s something he says could make us healthier and happier, too. More
Has anyone else seen those new POM Wonderful commercials? Words used in our office to describe their “Powerful Then, POM Wonderful Now” TV spots include: Weird, confusing, bizarre, and “are they just trying to cover up that scandal a couple months ago where they lied about the health benefits of their juice?” The black-and-white ads feature powerful spokespeople like Aphrodite, Eve (as in: Adam and), and a Persian warrior, played by strategically-dressed models staring seductively into the camera with ruby-hued bottles of pomegranate juice in hand. There’s no dialogue; just a short voice-over telling us why our forebears were into pomegranates: More
