Topic: positive body image

Do These Marie Claire Ads Really Make You Love Your Body?

Do These Marie Claire Ads Really Make You Love Your Body?

Last week we told you about the highly questionable stunt that Marie Claire South Africa was pulling by launching its November issue with the theme of “What would it take to love your body” and then featuring a Victoria’s Secret model on the cover (wearing a ridiculously-exposing black swimsuit of all things in a body that was surely photoshopped). In addition to its inappropriate cover, we just found out what was inside this issue: a collection of ads that further prompt you to love your body. The only difference is, this time, we approve.
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Marie Claire Wants You To Love Your Body, Uses Victoria’s Secret Model To Get You There

Marie Claire Wants You To Love Your Body, Uses Victoria's Secret Model To Get You There

It seems like just yesterday Marie Claire was up to its eyeballs in damage control due to the fallout from Fattygate, when writer Maura Kelly opined about her disgust at Mike & Molly, a sitcom featuring a loving couple who happen to be overweight. (They would even, sometimes, kiss on camera. With “rolls and rolls of fat” between them. How gross, right?) But in fact, this article was published (and subsequently maligned across the internet) almost exactly one year ago. Which is why it’s interesting that this year’s November issue of Marie Claire South Africa, on shelves now, asks the big and seemingly repentant question: What would it take to love your body? More »