Reading is Fundamental (RIF.org) and US Airways have teamed up to present a challenge with a contest attached to it via the Read with Kids Challenge.    The purpose is to get parents to read with their children.
To enter, simply visit the Read with Kids Challenge web page by May 31st, register and log the number of minutes you spend reading with a child.  Winners will be chosen randomly from the entries for the following prizes:

Grand Prize: 4 day/3 night trip for four people to Walt Disney World in Orlando, Florida
First Runner-Up: $1500 US Airways gift card valid for travel anywhere …read more

Reading is Fundamental (RIF) is promoting Reading is Fun Week, May 12-18, 2008, by asking parents to visit the RIF.org website for a variety of resources and ideas to help celebrate Reading is Fun Week with their children.
The RIF.org website provides a variety of resources for parents and activities for children such as:

A day-by-day children’s activity calendar for each day of the week
Visitors can send a children’s art e-card to spread the joy of reading
Explore RIF’s literacy activities, including Reading Is Fun bingo.

RIF also provides parents with reading tips, including how to:

Help children start a reading journal
Find a fun book series for children …read more