Topic: road safety

I usually agree with their sentiments, but for the most part, I’m doubtful that public health campaigns actually work. Freakish photos of smokers’ cancer, and equating soft drinks to a mound of sugar doesn’t discourage the cravings of kids. But the valiant effort of New York City’s Department of Transportation to create effective speed-warning signs have my sincere best wishes and hopes: The signs, created in cahoots with digital agency The Barbarian Group, display a skeleton walking across the street next to the words “Slow Down” for drivers who are traveling over 30 miles per hour; for those traveling within speed limits, they display a normal, whole human being. More »