A new study released today by the Grocery Manufacturers Association and Deloitte indicates that 54 percent of Americans actively consider environmental sustainability characteristics in their buying decisions. However, while they may be considering green products, they only purchased such items on 22 percent of their shopping trips.

Additional findings include that 95 percent of consumers are open to ecologically-friendly products and that while 67 percent of those surveyed looked for green products, only 47 percent actually found them!
Green shoppers are generally older, have higher income and are more educated, but they can be found across the consumer population and in all …read more

Add Kraft Foods to the list of companies addressing the issue of sustainable food production. The company, who makes a variety of food products from cheese to bologna to coffee, recently released their goals and achievements in this field.

In 2008, Kraft Foods increased their coffee purchases from Rainforest Alliance Certified farms by more than 50 percent, making them that co-op’s largest buyer. Kraft is also working with the Bill and Melinda Gates Foundation to invest $90 million over five years to advance the sustainable production of cocoa and cashews in Africa.
In addition, Kraft has set goals to reduce its …read more