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We’d all love to have a natural yearning for brussels sprouts instead of chocolate, and apparently it’s not out of the question. But we have to start early: Research says what we learn to like as infants determine what and how we eat as adults (Conversely: Hate brussels sprouts? Blame mom and dad!). More
Why do we love the tastes we love? For many years, scientists (and conventional wisdom) have held that it’s all about the tongue or, more specifically, the tongue’s receptors, our taste buds. Sweet, sour, salty, bitter: The sensation of each taste could be mapped to that muscular organ in our mouths.
But that’s not the whole picture, writes Jonah Lehrer at Wired’s Prefrontal Cortex blog. More
Changing Taste: Planet Green on “How Scientists are Changing Your Taste Buds” to help food manufacturers sell products. You WILL love those chips, dammit!
