Several years ago, while working at a large financial institution in NYC, I was given the responsibility to put together a marketing campaign directed at several hundred of the bank’s financial advisers.
In order to reach these folks, I had to get my hands on a one complete list of names. A complete list did not exist because many of the sales people did not work in one locale.
I did everything you would think to do: made phone calls, sent e-mails, visited colleagues in various locations in the city, had endless meetings. No one could either get me a list or …read more