These, I got from Allison Blass (New Media Coordinator, MWW Group):

As part of the “Power in Pink” campaign, Under Armour is encouraging survivors and women currently living with breast cancer to share their inspirational stories of strength and survival at www.underarmour.com/powerinpink.

Under Armour will select three stories of undeniable courage to become the new faces of the “Power in Pink” campaign and star in national magazine and online advertisements and in-store visuals. Stories will be accepted through April 30, 2008.

In 2003, Under Armour created the “Power in Pink” campaign to help educate female athletes about the benefits of physical activity in helping to overcome breast cancer and lead a healthy lifestyle. During the months of September and October, while supplies last, consumers will be able to purchase exclusive, ribbon-imprinted styles at www.uawomen.com/powerinpink and retail locations nationwide including Dick’s Sporting Goods, The Sports Authority, Modell’s and Nordstrom.

Visitors to the site will be able to read the stories of the three survivors and learn about their resolve to overcome breast cancer. In addition, the site will feature links to key educational resources.

Under Armour will donate a percentage of the proceeds from every “Power in Pink” item purchased in-store or online to a number of organizations dedicated to the fight against breast cancer. Since its inception five years ago, Under Armour’s donation amount has more than doubled each year through the continued growth in popularity of the “Power in Pink” apparel and accessories.

Read the full press release.

Thanks a lot, Allison! Glad to be of help…

Post from: Blisstree

Under Armour Announces Search for Breast Cancer Survivors to Become the New Face of the “Power in Pink” Campaign