Topic: vanity sizing

Vanity Sizing: Why Clothing Sizes Don’t Make Sense (And Shouldn’t Hurt Your Body Image)

Buying clothing isn’t always the most pleasant of experiences: If crowded stores, bright lights, and wonky dressing room mirrors that seem to magnify your thighs weren’t bad enough, let’s not forget the actual sizes, which seem to change from season to season and store to store. Have you ever wondered why, exactly, the size you wear at Anthropologie is totally different than the one you wear at Gap? Vanity sizing and fashion cycles are both to blame, but many women tend to feel that it’s a reflection on their weight or size. We learned more to keep sizing from getting to your self-esteem. More »

Americans Don’t Like Zara’s Euro Sizing…Because We’re Too Fat

The Spanish clothing retailer Zara has struggled in the United States—supposedly because the company won’t cut their clothes to fit the “vanity sizing” we have here in America. A recent article in The Economist cites Zara’s “slim fit” clothes as a reason why the store hasn’t taken off stateside. More »

Fashion Fake-Out: Does Vanity Sizing Matter?

The Times UK is reporting that “vanity sizing” – “a ploy in which stores flatter women by making clothes bigger, so they think they’re buying a smaller size” – is on the rise. “Often store chains base their sizing on … More »