I have a good mind to send a polite, albeit slightly turse note to the folks who are responsible for Visa’s Small Business brand identity development. Not because their advertising is offensive in any way, essentially it’s just as banal as any other financial institution’s consumer marketing.

It’s their tagline: “Because Your Business Is Your Life.” Um…hmmm….nope. No, it is not; and I hate it when banks try to pose as if they know me or my life.
As the politicians say: make no mistake — The Pet Set is profoundly important to me.
It’s creation it and development …read more