EyeBobs have teamed up with The Heart Truth® campaign in the creation of heart-themed frames, whose proceeds will benefit a non-profit charity dedicated to promoting the issue of women and heart health. The frames, which retail between $65-75, boast EyeBobs signature bold color scheme of red on the front with little hearts on the temples, and have been given the fun and spirited name Kimtastic (after their deceased coworker.) The company is donating a percentage of sales proceeds—up to $10,000—to the Foundation for the National Institutes of Health, the American Heart Association and other non-profit organizations with similar missions.

The Kimtastic frames will be available at optical centers, high-end department stores and fine clothing boutiques across the nation in late fall. They will also be available at their website.

Images: EyeBobs

Post from: Blisstree

EyeBobs Work to Benefit Women’s Health

Researchers at the University of Cincinnati have shown that high-fat diets can inflame fat tissue surrounding blood vessels. This inflammation can possibly contribute to cardiovascular disease. The findings will be published in the Feb. 20 issue of the American Heart Association journal Circulation Research. The study was funded by the National Institutes of Health.

“This is a warning to those who say there isn’t a problem because their weight and cholesterol levels are under control. Lipid profiles don’t hold all the answers,” said Dr. Neal Weintraub, a researcher on the study.

Researchers examined fat (adipose tissue) surrounding the coronary arteries of humans. They found these fat cells to be highly inflamed, and believe they could trigger inflammation of blood vessels, a component of atherosclerosis.

And this inflammation may not take long to develop. Researchers also discovered that the inflammation of fat tissues around the arteries of mice was increased by feeding them a high-fat diet for only two weeks. Researchers said that the diet fed to the mice is not unlike the diet many humans eat.

Do you avoid consuming a high-fat diet?

(Image via MorgueFile)

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High-Fat Diets Are Worse Than Thought

And not just so you’ll look sexy either!

The Heart Truth is a national campaign to help increase awareness of heart disease in women. Did you know it’s the #1 killer of women?

The Red Dress became the symbol for women and heart disease in 2002. A red dress was chosen for its ability to grab attention and show that heart disease isn’t just an issue for men. But don’t worry, you may also wear a red shirt or pin to show your support. I’m posting this early so you have no excuse

The campaign is sponsored by the National Heart, Lung, and Blood Institute (NHLBI).

The chart below, from The Heart Truth campaign, gives you a quick overview of why heart disease demands urgent attention, but you can get more info at hearttruth.gov from NHLBI or goredforwomen.org by the American Heart Association.

Chart is from NHLBI.

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The Heart Truth: What a red dress has to do with it.